So the Apple iWatch hype starts its rolling boil this week.
Rumours throughout the tech and business press are suggesting an October release of a device that will act as the hardware pivot for the announced HealthKit and Health app in iOS 8.
Perhaps more interesting are those people who are quoting a 3-4 million production run on the hardware; impressive if true given Pebble’s oft-quoted 400,000 install base.
Of course, what’s actually important is whether those likely millions of buyers actually use the device in anything like a proper manner.
For, while there is a percent of tech geeks who are also into health (hence platforms like Nike+ etc), the vast majority of Apple fanboys are pasty, lard arses.
So while they will be buying a large strap version of the iWatch, for how long will they be wearing - or more importantly - interacting with it when it starts telling them to stop eating cake and go for a run?
And that’s going to be the biggest challenge, especially for a likely highly fashionable Apple device, that will attract an audience that has no real interest in health, only in being seen with the latest Apple hardware.