Pre-Apple Watch, the more time passes the less seems to happen

In some ways, many things have changed since I last wrote in this blog.

• Android Fit is out in the Lollipop OS update, as is Apple's HeathKit
• More Android Wear devices are out
• Samsung has released a bunch more watches, and more significantly, a medically-advanced band reference design (Simband)
• Apple Watch has been announced

But in many ways nothing has changed, nor is going to change for many months.

During this time, we can predict:

• More Android-based hardware will be released, but there won't be a "killer design"
• Samsung will continue its shotgun experimentation with consumer design
• People will continue to rumourmill about Apple Watch

But the bottomline is everyone will be waiting for the Apple Watch launch to see how big the smartwatch market will actually be. At least 24 million, according to UBS.

In the meantime, niche parts of the market are shaping up in a very interesting way.

One example of this is the approach from current tracker leader Fitbit, which has carefully upscaled its range to just below smartwatch level (or fitness super watch as it labels it).

More significantly, its two future devices have constant heartrate detection, underlining that this is now a standard feature in the market.

Certainly, I'll be picking up a Charge HR band when they're released.

And similarly the other devices that are catching my eye are those that input some elements of smartwatch functionality within the classic watch aesthetic.

Prime example is current Indiegogo project Nevo (above), which is a nice analogue watch with Misfit-like activity indicator lights around the dial. It can also alert you to notifications. Best of all, it looks like a nice watch. 

What if not even an Apple wearable can shrink its lardy-assed fanboys?

So the Apple iWatch hype starts its rolling boil this week.

Rumours throughout the tech and business press are suggesting an October release of a device that will act as the hardware pivot for the announced HealthKit and Health app in iOS 8.

Perhaps more interesting are those people who are quoting a 3-4 million production run on the hardware; impressive if true given Pebble’s oft-quoted 400,000 install base.

Of course, what’s actually important is whether those likely millions of buyers actually use the device in anything like a proper manner.

For, while there is a percent of tech geeks who are also into health (hence platforms like Nike+ etc), the vast majority of Apple fanboys are pasty, lard arses.

So while they will be buying a large strap version of the iWatch, for how long will they be wearing - or more importantly - interacting with it when it starts telling them to stop eating cake and go for a run?

And that’s going to be the biggest challenge, especially for a likely highly fashionable Apple device, that will attract an audience that has no real interest in health, only in being seen with the latest Apple hardware.

Apple, HealthKit and the Walled Garden

Somewhere between a bang and a whimper, Apple announced its HealthKit platform.

This being revealed at the company's developer conference, Apple didn't talk about any consumer hardware. Instead its focus was to talk briefly about how the platform unifies multiple health metrics.

Combined with Apple's linked and overarching Health app, it looks like the baseline configuration won't offer anything different that the current generation of health trackers - tracking calories, sleep, heart rate etc - plus what looks like more comprehensive medical metrics, listed as ominously as Diagnostics. Lab Results and Medical ID.

Apple has said that HealthKit will be open to thirdparties, mentioning for example the Nike+ fitness platform. But the point of the platform is that within iOS, you'll be able to share whatever data you're monitoring with integrated apps, including links to professional healthcare providers.

US regional provider Mayo Clinic has been particularly keen to praise the move.

Perhaps the biggest unanswered question, however, is how open the data is, particularly in the longterm?

Obviously there's a privacy issue involved in terms of how medical data is shared and made available in the short-term, but equally, given Apple's proprietary nature (aka The Walled Garden), it seems unlikely it's adopting open industry standards, which as I've argued is a main longterm concern with this sort of fitness and health data.

And maybe, as important, it's not clear how Apple's iOS 8-centric approach will en/discourage the wider health and fitness app industry, which is something that will require support for Android and the web.

After all, we're not going to be using Apple hardware for the rest of our lives.