Monday, 21 October 2013

Adidas goes big, big, big with its $399 miCoach Smart Run watch

Can you have too much of a good thing?

It's something to consider as Adidas announces it's competing with the likes of the Nike+ TomTom, revealing its new fitness watch - the miCoach Smart Run.

Due for release on 1 November, it's a large piece of kit that will retail for a large chunk of cash - $399.

Of course, for that you expect - and will get - an all-singing all-dancing watch. As well as the usual GPS tracking, the watch includes a pulse meter built into the back of the case.

How accurate this will be is the important question, however, given that chest straps have always been the standard way to get a proper measurement of heart rate.

The other interesting news is that the watch will run the Android 4.1.1 OS, giving it a mere 4 hours battery life when everything is switched on. It is a standalone device, so won't connect to your smartphone, which could be good or bad, depending on your point of view.

As the name suggests, the miCoach Smart Run builds on Adidas' existing miCoach range of fitness apps (and shoe-based) hardware trackers. The latter have been more focused on sports such as football and basketball rather than running, though, making this something of a brave move for the company - but mainly because of that price.

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