Wednesday, 11 December 2013

Chinese life insurance company to reward active users via wearable bracelet monitoring

A couple of weeks ago, I pondered the Chinese market for wearables, noting that one of the current big players had effectively copied Jawbone's Up bracelet.

It recently received a version 2.0 update and indeed so has Codoon's sport bracelet.

Priced at RMB 399 (around $65), it now has a LED display - more like the Nike+ Fuelband, and supports Baidu's cloud service to save data remotely.

More significantly, however, is the news that Codoon has linked up with Taikang Life Insurance to reward users who are active - as proved by the bracelet. This happens thanks to a new virtual currency, which converts into physical items.

It's an approach that I'm sure will become more popular, initially in the fast-developing Chinese fitness market, but eventually in western markets too.

[source: Technode]

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