Friday, 17 January 2014

Why 6-24% is not a healthy range

I love data, but only data in the correct context.

There is nothing more stupid, or dangerous, than data in the wrong context.

And sadly - sadly because it makes excellent products - is the following from Fitbit.com

"What's body fat percentage?
Body fat is essential to maintaining good health. For most women, 14-31% is a healthy range. For guys, that range is closer to 6-24%."

Of course, this information is roughly correct, but as ranges go 6-24% and 14-31 % are ridiculous.

For a company that makes personal fitness devices, maybe it should get a bit more personal when it comes to statistics.

What's body fat percentage?

Body fat is essential to maintaining good health. For most women, 14-31% is a healthy range. For guys, that range is closer to 6-24%.

What's body fat percentage?

Body fat is essential to maintaining good health. For most women, 14-31% is a healthy range. For guys, that range is closer to 6-24%.

What's body fat percentage?

Body fat is essential to maintaining good health. For most women, 14-31% is a healthy range. For guys, that range is closer to 6-24%.

What's body fat percentage?

Body fat is essential to maintaining good health. For most women, 14-31% is a healthy range. For guys, that range is closer to 6-24%.

What's body fat percentage?

Body fat is essential to maintaining good health. For most women, 14-31% is a healthy range. For guys, that range is closer to 6-24%.

What's body fat percentage?

Body fat is essential to maintaining good health. For most women, 14-31% is a healthy range. For guys, that range is closer to 6-24%.

What's body fat percentage?

Body fat is essential to maintaining good health. For most women, 14-31% is a healthy range. For guys, that range is closer to 6-24%.

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