It’s a function of the advanced consumer market that competition results in attempted differentiation in terms of price, functionality and style.
In the current fitness wrist band market, price is a difficult place to complete. Basically, you need to shoot for $99.
Style is also difficult. After all, this is a piece of coloured, rubberised plastic you’ll wear around your wrist.
Function then? Kickstarter Flyfit is totally going for that with its fitness ankle band.
There is some logic as the team behind it are keen cyclists and want to better track that activity (they make an argument for swimming too).
Of course, the rub is if you don’t want to track yourself on a cycle, there’s little reason to buy - or in this case, back - Flyfit. The cost is $99, plus $25 for P&P outside the US.
In terms of the hardware, you have a small metal pod that has four symbols which light up. It slips into the coloured, rubberised plastic ankle band. Checking out proper stats happens on your smartphone via Bluetooth. And, my current personal bugbear, you have to switch the system into sleep mode.
Still, given it’s reached over 80 percent of its $90,000 goal with over 3 weeks remaining, it looks like Flyfit will be successful (in Kickstarter terms, at least).
You can see how Flyfit views its market differentiation, below.
In the current fitness wrist band market, price is a difficult place to complete. Basically, you need to shoot for $99.
Style is also difficult. After all, this is a piece of coloured, rubberised plastic you’ll wear around your wrist.
Function then? Kickstarter Flyfit is totally going for that with its fitness ankle band.
There is some logic as the team behind it are keen cyclists and want to better track that activity (they make an argument for swimming too).
Of course, the rub is if you don’t want to track yourself on a cycle, there’s little reason to buy - or in this case, back - Flyfit. The cost is $99, plus $25 for P&P outside the US.
In terms of the hardware, you have a small metal pod that has four symbols which light up. It slips into the coloured, rubberised plastic ankle band. Checking out proper stats happens on your smartphone via Bluetooth. And, my current personal bugbear, you have to switch the system into sleep mode.
Still, given it’s reached over 80 percent of its $90,000 goal with over 3 weeks remaining, it looks like Flyfit will be successful (in Kickstarter terms, at least).
You can see how Flyfit views its market differentiation, below.
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