Fitbit treading water for the time being

There's an interview snippet from Fitbit CEO James Park on Engadget. 

Despite being viewed at the current market leader in the nascent fitness tracker market (58%), Park plays up Fitbit's start-up status. 

"We're still a relatively small company," he says.

Fitbit Flex - my current tracker

And that's the reason it's still struggling with the Flex recall. Although only 1.6 percent of users have returned their band, citing skin irritation issues, it's being investigated, hopefully returning, this time with a global roll-out.  

As for future devices, Park says, it's "advanced sensors, tracking more about your body. This is where we're going."